For founders, it’s difficult and distracting to recruit, onboard, and get genuine feedback from your customers, particularly Gen-Z. We help you retain your focus, save engineering time, and save tens-even hundreds- of thousands of dollars by building products alongside your target customer.
BeReal - Consumer Social
BeReal, the photo-sharing app known for its once-a-day candid prompts, was struggling to retain its Gen Z user base while being acquired by Voodoo Games and entering a major product iteration phase to reignite engagement.
Our Impact
Rebuilding Relevance with Gen Z:
- ACG delivered weekly insights from real students to help BeReal refine features and messaging aligned with Gen Z behavior and sentiment.
Turning User Drop-Off into Product Direction:
- We helped BeReal identify key friction points and re-engagement opportunities through structured student feedback and user testing.
Coverd - Fintech
Coverd, a gambling-based fintech app aiming to make personal finance fun through high-reward games tied to everyday spending, was facing early retention challenges and unclear product-market fit
Our Impact
Turning Ambiguity into Insightful Iteration:
- ACG surfaced critical UX and messaging gaps by gathering real-time feedback from Gen Z users, helping Coverd refine product positioning and prioritize feature development.
Shaping the Future of Social Gambling:
- Through focus groups and user interviews, we validated new game ideas, group play dynamics, and product flows, giving Coverd a clear path to build retention-driving social features.
PFF - Sports
PFF, known for its advanced football analytics, was building a new player prop tool to reach casual bettors, but the product faced challenges around information overload, unclear user flows, and translating complex data into a clean, intuitive mobile experience.
Our Impact
Bridging the Gap Between Data and Decision:
- ACG helped streamline PFF’s prop tool by identifying UX friction points and recommending clearer data displays that guide users toward confident betting choices.
Designing for Casual Bettors Without Losing the Edge:
Through user interviews and competitor analysis, we helped PFF tailor the experience to both new and experienced bettors, balancing depth with simplicity in the mobile flow.
Find - Dating
Find is a social-first dating app built around shared passions and real-time events, and before working with us, they struggled to gather genuine user feedback and navigate the ambiguity of building a product tailored for Gen-Z.
Our Impact
Unlocked Authentic Gen-Z Insights:
- Delivered structured weekly feedback from student users, helping Find validate product-market fit and refine features based on real behavioral input.
Bridged the Gap Between Vision and Execution:
Helped translate Find’s bold social-first concept into actionable UX improvements by aligning the product with real Gen-Z expectations and user journeys.
