For founders, it’s difficult and distracting to recruit, onboard, and get genuine feedback from your customers, particularly Gen-Z. We help you retain your focus, save engineering time, and save tens-even hundreds- of thousands of dollars by building products alongside your target customer.
+63%
Monthly Active Users
79%
21 Day User Retention
Takes's Problems
- Market Understanding: Struggled to create an environment to understand Gen-Z users, despite having managed student GTM groups on 10+ campuses.
- Dated UI: An excess of intermittent product suggestions over two years targeting campus growth, led to a confusing, feature-packed app.
- Growth Impact: High CAC and low retention rates hindered sustainable growth and scalability.
What we did
- Integrated Team: ACG embedded our students into Takes’ product team to conduct user interviews, test existing features, and provide consensus for future development.
- Zero-Base UI/UX Review: Our team refined Take’s feature set to align with the consensus of their peers consumer preferences.
- Feature Development: Ideated, wireframes, and pitched six new features that are in development for the product redesign.
- Strategic Roadmapping: Team members identified features to drive long term product adoption relative to market comparable, Takes’ mission, and current capabilities.
Capitol's Problems
- Feature Testing: Capitol struggled to verify their teams product ideas before devoting design and engineering efforts.
- Advanced Feature Utilization: Given Capitol’s advanced AI prompted features they struggled to educate users on proper usage of such features.
- Long Load Times: Given the in depth research completed by Capitol, generation times are often longer then chatbot-like competitors.
What we did
- User Research: Our students tested Capitol’s existing features, conducted user interviews, and ultimately discovered the problems set forth above.
- Strategic Roadmapping: Our team presented six feature project based on consensus from their peers and prioritized them with Capitol’s Founders.
- Tutorial Creation: Created a full UI/UX flow including market tested copy for a novel product tutorial, presented during the lengthy text generation period.
- Custom Prompting: Restructured the advanced prompting fields to offer one click options and clarity on the feature’s capabilities.