Case Studies

Problem

Retention among Gen Z was slipping during a major iteration phase.

Approach

Weekly student insight, user tests, and messaging feedback aligned features with behavior and sentiment.

Outcomes

• Friction points and re engagement opportunities identified
• Feature direction tied to observed behavior
• Clearer, resonant messaging

Problem

Early retention was unclear and positioning did not land with Gen Z.

Approach

Real time feedback surfaced UX and messaging gaps. We validated group play and refined flows.

Outcomes

• Sharper product positioning
• Retention focused feature priorities
• Concrete next steps for iteration

Problem

A new prop tool had to translate complex stats into a simple mobile experience.

Approach

Interviews and competitor review revealed friction. We recommended clearer groupings and streamlined flows.

Outcomes

• Cleaner layouts that aid decision making
• Accessible mobile presentation of complex stats
• Confident path for the next sprint

Problem

Genuine user feedback for a social, event centric dating concept was hard to gather.

Approach

Weekly structured feedback from student users guided feature priorities and UX changes.

Outcomes

• Clearer direction on product market fit
• Refined features based on observed behavior
• Faster path from insight to iteration